This course is essential for business and legal professionals who advise clients on winery transactions. It will provide you with an overview of many key metrics used to value winery brands and operations. You'll also hear about current trends in the industry that will help you better advise your clients.
Learning Objectives
- Learn about common metrics used in valuing winery brands and operations
- Real property considerations including vineyard locations, winery facilities and equipment
- Review business considerations including brand identity, sales channel for access to market, stability of sourcing and production, quality of management, business model and capitalization
Major Topics
- Valuing winery brands and operations
- Real property considerations including vineyard locations, winery facilities and equipment
- Business considerations including brand identity, sales channel and stability
- Current trends in the industry, including COVID-19 impact and climate change considerations
