Instructor
Ruth King
Instructor
Profit & Wealth Guru Ruth King has a passion for making business financial statements come alive utilizing the latest systems/processes/technology. Ruth is founder and CEO of Financially Fit Business, LLC. This AI driven software helps CPA’s, financial experts, and business owners analyze financial statements in less than 10 minutes a month; making it easy for business owners to see the financial health of their companies. She is the developer and leader of the NASBA sponsored group live course, Understanding Financial Statement Trends Analysis.
Ruth holds an MBA in Finance from Georgia State University and wrote The Courage to be Profitable and 5 other award-winning books. Ruth’s media appearances include Fox San Diego, Wall Street Journal Radio Network, and the Big Biz Show. Ruth has spoken on financial topics for South Carolina Association of CPA’s, Mississippi Society of CPA’s, Kohler, Carrier Corporation, Deluxe, and many other national/state/local events.
This session shows you how visuals created from your clients’ financial statements help tell your client’s financial story. It covers the 14 trends that, when trending in the proper direction, gives your client peace of mind that his company is financially healthy. If these 14 trends are trending the wrong way, you’ll learn how to show your clients where to look to reverse these trends.
