Participants play the role of a consultant brought into an accounting firm that needs help building new business and restoring their sales pipeline. Players apply core business development principles as they move from analyzing networking groups to meet people that most closely align with the company’s vision to choosing the right contacts that will best lead to referrals for the struggling company. The game’s accompanying video, “Business Development for Accounting and Other Professionals” provides additional reinforcement of the topics and learning objectives.
Learning Objectives
- Be familiar with ways to expand a client base through networking and referral sources
- Understand how professionals differentiate their practice in a crowded field of competitors
Major Topics
- Networking organizations
- Obtaining referral sources
