February 16, 2023


Webinar


2 CPE

Blogging for Accountants

February 16, 2023
Webinar
2 CPE

Blogging for Accountants

Learning Objectives

After attending this presentation you will be able to...

  • Create a blog from scratch with no experience
  • Distinguish between the different blogging platforms and determine which is best for you
  • Select what you're going to write about
  • Recognize how to keep your content current and how to post regularly
  • Use a blog to build your professional brand and develop new business

Major Topics

The major topics that will be covered in this class include:

  • What is a Blog?
  • How a Blog is Different than a Website
  • Blogging Pros and Cons
  • Leading Corporate Blogs
  • How Accountants are Blogging: Best Practices
  • How to Search for Blogs
  • Leading Blogging Platforms
  • Key Blog Writing Tips
  • Blog Content Calendar
  • Using Images to Boost Blog Engagement
  • Blog Outsourcing
  • Key Blogging Tools
  • Blogger Starter Strategy

CPE Credits Available

2 CPE
2
Other

Things to Know About This Course

Course Level

  • Overview

Prerequisites

None

Advanced Preparation

None

Intended Audience

Practitioners at all levels who want to explore how to use blogging to exhibit thought leadership, engage customers, build your brand, and improve search engine optimization

Provider

CPA Crossings

This event has ended.