There's never been a better time to take the valuable knowledge you have and leverage it into a new business or additional revenue stream. Whether you want to help educate your peer accounting professionals, your clients, or work with solution providers to help them advance their products, there is a wealth of opportunity for accounting professionals to do so. This course shows you step-by-step how to do it. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
After attending this presentation you will be able to...
- Recognize the opportunities available to accounting professionals as educators and influencers.
- Distinguish your own purpose and path toward leveraging your skills and knowledge for PR and paid media opportunities.
- Recognize the importance of differentiating your personal brand.
- Identify revenue opportunities related to content, education, and partnerships.
- Create a business plan for thought leadership and impact within the accounting and other professional services channels.
The major topics that will be covered in this class include:
- Step-by-step process to create a business plan and execute it
- Monetize your skills and knowledge in the accounting channel