1. Why people behave as they do, and how you can effectively motivate anyone to cooperate with you
- How to judge if your communication is effective in motivating someone
- How to get someone to really hear you
- How to communicate so that someone will happily do what you want
2. How to create trust and get people to like working with you
- The 3 most important keys for getting someone to feel rapport with you
- Why rapport is so important, and how to use it to profit in your work
- How to quickly solve problems with people once you have their rapport
3. How to handle difficult people
- Why some people are difficult to deal with, and what you can do about it
- How you can turn a difficult employee or customer into a powerful asset
- How to easily solve problems with people who are upset at you
4. Secret techniques that super-successful communicators use
- How Ronald Reagan and Bill Clinton are similar, and how you can tap into their "magic abilities"
- The three most important keys all successful communicators use