October 14, 2025


Webinar


2 CPE

Risk Assessment Under SAS No. 145: The Key to Audit Quality?

October 14, 2025
Webinar
2 CPE

Risk Assessment Under SAS No. 145: The Key to Audit Quality?

  • Instructor

    Heather
    Trower

Learning Objectives

After attending this presentation, you will be able to...

  • Discover how to segment your marketing and sales process in order to automate the areas that will have the most impact on revenue generation.
  • Identify tools that you can use to simplify and shorten the lead generation, lead nurturing, sales, and onboarding processes.
  • Leverage artificial intelligence the right way to develop content ideas and content that will engage ideal clients and nurture existing ones.
  • Create a roadmap for an automated marketing and sales process in your firm to reduce time spent on marketing and sales while creating a consistent and cost-effective lead generation cycle to grow your firm.

Major Topics

The major topics that will be covered in this course include:

  • Module 1: Introduction to AI in Marketing
    •    The Basics of AI – Concepts and Terminology
  • Module 2: Leveraging AI Tools and Technologies
    •    Overview of AI Tools for Marketing

  • Module 3: Practical Strategies for AI Integration
    •    Integrating AI into Your Marketing Workflow

  • Module 4: Measuring AI-Driven Marketing Effectiveness
    •    Key Metrics for Assessing AI-Driven Campaigns

  • Module 5: Real-Life Case Studies and Success Stories
    •    Case Studies of Firms Successfully Using AI in Marketing

  • Module 6: Developing Your AI-Enabled Marketing Strategy

    •    Creating a Custom AI Marketing Strategy

CPE Credits Available

2 CPE
2
Auditing

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • A&A

Prerequisites

General knowledge of the risk assessment standards.

Advanced Preparation

None

Intended Audience

Practitioners who perform audit engagements

Provider

CPA Crossings, LLC

Register For This Event

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  • ASCPA Non-Member

    $ 139 139
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