This course will provide an overview of 6 key areas of automation that accounting firms can leverage to effectively increase their lead generation and client retention efforts while reducing the burden on their time and budget. These areas include: 1. Social media 2. Content development. 3. Email marketing. 4. Text (SMS) marketing. 5. Chatbots and other interactive AI tools. 6. Drip marketing campaigns. Attendees will receive a practical guide to the technologies and tactics needed to improve marketing efforts with efficiency and ease! This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Learning Objectives
After attending this presentation, you will be able to...
- Analyze the different waves of AI evolution and their implications for accounting
- Evaluate strategic approaches for implementing AI within accounting organizations
- Design effective AI usage policies that align with professional standards
- Apply frameworks for integrating AI into specific accounting workflows and processes
- Create strategies for fostering productive human-AI collaboration
- Assess potential risks and ethical considerations in AI implementation
- Develop metrics for measuring AI implementation success and impact
Major Topics
The major topics that will be covered in this class include:
- Money laundering overview
- Role of tax examiners and auditors
- Tax return examination
- Pre-audit indicators
- Audit flags
- Real estate issues
- Cash indicators
- International trade signals
- Loan considerations
- Professional service provider concerns
- Money laundering and ethics
