Implementing an AI-Enabled Marketing Strategy for Your Firm

Instructor

Gaynor
Hardy(Meilke)

Unlock the power of artificial intelligence to transform your firm's marketing strategy. This course will explore how AI can revolutionize your marketing efforts, helping you to reach your target audience more effectively and boost your firm's growth. In this session, Gaynor Meilke will guide you through the steps to implement an AI-enabled marketing strategy tailored to your firm's needs. Key Takeaways: Understand the fundamental principles of AI and its applications in marketing. Learn how to leverage AI tools and technologies to enhance your marketing campaigns. Discover practical strategies for integrating AI into your firm's marketing workflow. Gain insights into measuring the effectiveness of your AI-driven marketing efforts. Explore real-life case studies and success stories of firms that have successfully implemented AI in their marketing strategies. By the end of this course, you will be equipped with the knowledge and tools to harness the power of AI, streamline your marketing processes, and achieve remarkable results for your firm. Don't miss this opportunity to stay ahead of the competition and lead your firm to new heights with AI-enabled marketing This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives

After attending this presentation, you will be able to...

Design custom AI chatbots tailored to specific business needs and use cases
Evaluate different AI platforms to select the most appropriate solution
Implement security measures to protect sensitive data in AI applications
Develop AI agents that can operate autonomously with minimal guidance
Create effective repository for training specialized AI assistants
Analyze the performance and effectiveness of deployed AI chatbots
Integrate AI assistants into existing workflows and systems

Major Topics

The major topics that will be covered in this course include:
- Content
- From generating content ideas to SEO research and creating content through its distribution we will look at tools to accomplish these goals efficiently and effectively.
- Lead Generation
- Tools to determine the best offers and get them in front of the appropriate audiences.
- Lead Nurturing
- Once you have a prospective client "raise their hand" virtually or physically, it is critical to design and implement campaigns and other tactics to keep them engaged and move them closer to being a client. We will cover this i-depth during the course.
- Sales
- After you have a prospect ready to get to the next phase of the purchase journey, it is imperative to answer objections, explain the process of working with your firm and then close the sale. These tools will allow you to do this without an entire sales team!
- Onboarding
- Once the prospect becomes a client leverage automation to make onboarding seamless, systematic and simple for your team.
- Referrals and Reviews
- Instead of chasing clients for reviews or case studies, consider baking the ask right into your current or automated processes. This course will show you how!

CPE Credits Available

1 CPE

1: Communications and Marketing

Things to Know About This Course

Course Level

Basic

Professional Area of Focus

Management

Advanced Preparation

None

Intended Audience

Marketing Leads for Accounting Firms and Accounting Firm Mangement/Owners

Provider

CPA Crossings, LLC

Register For This Event

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$ 55 55
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ASCPA Non-Member

$ 105 105

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