This course will provide an overview of 6 key areas of automation that accounting firms can leverage to effectively increase their lead generation and client retention efforts while reducing the burden on their time and budget. These areas include: 1. Social media 2. Content development. 3. Email marketing. 4. Text (SMS) marketing. 5. Chatbots and other interactive AI tools. 6. Drip marketing campaigns. Attendees will receive a practical guide to the technologies and tactics needed to improve marketing efforts with efficiency and ease! This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Learning Objectives
After attending this presentation, you will be able to...
- Evaluate the differences between traditional search engine research and AI-driven accounting research
- Apply effective prompt engineering techniques to optimize AI interactions for accounting queries
- Analyze the capabilities and limitations of various AI platforms for specific accounting tasks
- Create specialized AI personas to enhance the quality and relevance of financial research insights
- Implement AI tools to automate routine research tasks and regulatory monitoring
- Assess the ethical implications and limitations of AI-generated accounting insights
- Develop strategies to verify and validate AI-produced financial information
- Integrate AI research tools into professional accounting workflows
- Demonstrate how AI can enhance, rather than replace, professional accounting judgment
- Evaluate emerging trends in AI-driven tax compliance and regulatory responses
Major Topics
The major topics that will be covered in this class include:
- Money laundering overview
- Role of tax examiners and auditors
- Tax return examination
- Pre-audit indicators
- Audit flags
- Real estate issues
- Cash indicators
- International trade signals
- Loan considerations
- Professional service provider concerns
- Money laundering and ethics
