December 22, 2025


Webinar


4 CPE

Master the Art of CPA Communication: Boost Your Influence!

December 22, 2025
Webinar
4 CPE

Master the Art of CPA Communication: Boost Your Influence!

  • Instructor

    Tammy
    Daugherty

Learning Objectives

After attending this presentation, you will be able to...
  • Identify performance management statistics driving human behavior.
  • List the components of the Results Model and why ethical performance management matters.
  • Identify the purpose of a scorecard and state the key components that matter.
  • How to always operate "above the line" and the impact that has on driving results.
  • Distinguish the most important components that take a scorecard from good to great.
  • Identify the criterion that matters most during goal-setting.
  • Compare and contrast various role-play examples of coaching conversations and assess the effectiveness of each; what components make them good and what makes them great.
  • Identify and recall what short affirmations and re-directs sound like and how to use them effectively during coaching.
  • Apply the follow-up rules of success.
  • Recognize the crucial role of empathy and how to apply/cultivate it in your leadership approach.
  • Effectively use the support tools provided to create your action plan to improve performance management with your people and yourself.

Major Topics

The major topics covered in this course include:

  • The litmus test for all of your decisions and actions
  • Ethical principles when managing through change
  • Pressures that threaten ethical change management
  • Case studies of what can go sideways when ethics are not part of every stage of change
  • Winning strategies for ethical self-regulation

CPE Credits Available

4 CPE
2
Communications and Marketing
2
Personal Development

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Management

Advanced Preparation

None

Intended Audience

All who desire to "level up" and dominate their communication and influence skills.

Provider

CPA Crossings, LLC

Register For This Event

  • ASCPA Member

    $ 149 149
    Join
  • ASCPA Non-Member

    $ 199 199
    Your Price

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