Discover the communication edge that will take your CPA career to the next level. This comprehensive course empowers CPAs with the tools to enhance clarity, build trust, and drive decisions. Learn to transform complex jargon into actionable insights and develop powerful persuasion techniques that resonate with clients and stakeholders. Join me to sharpen your communication skills and elevate your professional impact. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Learning Objectives
After attending this presentation, you will be able to...
- Distinguish the difference between a Compliance Strategy and an Integrity Strategy
- List the questions in the litmus test for your decisions and actions
- Recall ethical principles when managing through change
- Identify and give examples of how to put ethical principles into practice
- List the organizational pressures that threaten ethical change management
- Analyze case study of prizing outcomes over process
- Recall case study of poorly managed Change Agents and Networks
- Apply case study of poorly managed leadership alignment
- Assess case study of non-transparent leadership
- List the winning strategies for ethical self-regulation
Major Topics
The major topics that will be covered in this course include:
- Techniques for simplifying complex financial information for clients and stakeholders
- Persuasive communication principles aligned with CPA roles
- Building and maintaining trust and credibility with diverse stakeholders
- Case studies and Interviews with Finance, Accounting and CPA professionals
- Developing empathy and emotional intelligence in communications
- Best practices for active listening to strengthen client relationships
- Application of Influencer principles for impactful change in communication
