April 2, 2026


Webinar


4 CPE

Retaining Talent in a Competitive Marketplace

April 2, 2026
Webinar
4 CPE

Retaining Talent in a Competitive Marketplace

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    Instructor

    David
    Peters

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Learning Objectives

After attending this presentation you will be able to...

  • State the relationship between sustainable growth, core earnings, and company cash flow
  • Recognize how time assessments and customer segmentation can be used to identify cash flow negative clients.
  • Identify common behavioral biases which influence how a company spends money
  • List behavioral biases that prevent companies from being streamlined
  • State techniques that may be used to make cost cutting a part of the company's culture and business strategy
  • Identify techniques that may be used to discern whether or not additional headcount is necessary
  • Recognize vertical and horizontal financial statement analysis
  • List contracting and negotiation techniques
  • Recognize the business cycle and how cash flow management changes during each stage

Major Topics

The major topics that will be covered in this class include:

  • Purpose of Financial Statement Analysis
  • Comparing Actuals vs. Expectations & Benchmarking
  • Case Studies 1 & 2
  • Ratio Analysis
  • Case Study 3
  • Analysis of Statement of Cash Flows
  • Case Studies 4 & 5
  • Other Uses of Ratios

CPE Credits Available

4 CPE
4
Personnel/Human Resources

Things to Know About This Course

Course Level

  • Intermediate

Professional Area of Focus

  • Personnel/Human Resources

Prerequisites

Basic knowledge of employee benefits programs.

Advanced Preparation

Basic knowledge of employee benefits programs.

Intended Audience

Financial leaders who are involved in the employee benefits function of their company, as well as tax practitioners and financial advisors who advise clients on employee benefits issues.

Provider

CPA Crossings, LLC

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