Instructor
Marc Hamilton
Instructor
Marc Hamilton is a strategy-oriented finance executive with proven successes in change management. Mr. Hamilton has over 30 years of extensive practical experiences with data analytics, process design and technology implementation. His roles have provided broad exposure to functional, operational and management challenges facing organizations in the era of systems intelligence.
As a technologist CPA, Mr. Hamilton frequently speaks from his experiences on big data, data science, artificial intelligence and the developing Blockchain infrastructure. He also frequently presents AICPA cybersecurity content.
Mr. Hamilton holds a Masters in Tax Accounting from the University of Alabama and practiced with both Deloitte & KPMG before moving into a business and industry roles including VP of Taxation, Treasurer and Chief Financial Officer. He currently serves as CFO at Three Notch Group, Inc.
As AI moves from experimental technology to a core pillar of the accounting profession, CPAs must navigate a complex landscape of new professional standards and ethical responsibilities. This session provides a comprehensive update on the 2026 regulatory environment, including the latest AI-specific guidance from the AICPA and oversight observations from the PCAOB. We will explore the practitioner’s role in managing data sovereignty, mitigating algorithmic risks, and maintaining professional skepticism in an automated world. Participants will discuss strategic frameworks for bridging the talent gap through AI-augmented workflows and learn to lead firm-wide adoption that prioritizes both innovation and ethics.
The intersection of professional standards and emerging technology.