5 Growing Pains in Client Advisory Services (CAS) and What to do about Them

From CPA.com

Does this sound familiar? After years of your firm successfully delivering the same fundamental set of accounting services to clients, their needs evolve. They start to ask for more. At the same time, you’ve started to add new clients with new needs. Your team is now being asked to deliver advisory-level insights—a welcome development given the deeper, more valuable relationships that are generated through advisory services. But they’re operating with tools and processes that weren’t designed to support these deeper, more expansive relationships.

For so many firms of all sizes, this is the origin story of their CAS practices. It’s no wonder that the recent Top 100 Firms Report from Accounting Today shows that CAS is a leading growth area for more firms than ever before, with 84% of Top 100 firms that already have a CAS practice reporting growth in this service line.

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